Legal information
Cookie policy
Last updated: 31 October 2026
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This policy explains the cookies and similar technologies (such as localStorage) used on fkthenorm.com, under Law 506/2004 and the GDPR.
1. What cookies are
Cookies are small files a site stores in your browser. localStorage works similarly but its data stays on your device and is not sent to the server automatically.
2. Categories and your choice
When you first visit, a consent banner lets you choose between three categories:
- Necessary: needed for the site to work (bag, sign-in, your cookie choice). They do not need consent and cannot be turned off.
- Analytics: Google Analytics via Google Tag Manager. Only with your consent.
- Marketing: Meta Pixel and Google Ads. Only with your consent.
Nothing from Meta or Google loads before you say yes; Google Consent Mode starts as “denied”. Your choice is kept on your device for 6 months, then we ask again. Our own visit statistics use no cookies and store nothing on your device.
3. What we use
| Name | Category | Purpose | Duration |
|---|---|---|---|
ftn_acct | Necessary | keeps you signed in to your customer account | 1 year |
ftn_early | Necessary | early access for list members, set from the email link | 14 days |
ftn_amb | Necessary | sign-in to the ambassador dashboard | 30 days |
ftn_session | Necessary | admin session (administrators only) | 8 hours |
ftn-bag (localStorage) | Necessary | the contents of your bag | until the bag is emptied |
ftn-coupon (localStorage) | Necessary | the coupon you entered or won | until used or removed |
ftn-consent (localStorage) | Necessary | your cookie choice | 6 months |
ftn-shop-theme (localStorage) | Necessary | theme preference (light/dark) | until removed |
_ga, _ga_* | Analytics | Google Analytics (via Google Tag Manager): usage statistics | up to 2 years |
_fbp, _fbc | Marketing | Meta Pixel: measuring and personalising Meta ads | up to 90 days |
_gcl_au, _gcl_aw | Marketing | Google Ads: measuring ad conversions | up to 90 days |
Durations of third-party cookies are set by their providers and may change.
4. Changing your choice
Click the “Cookies” link in the site footer to reopen the banner and change your choice at any time. When you withdraw consent, the site also deletes the analytics/marketing cookies those tags set. You can also delete cookies from your browser settings.
How Meta and Google use the data: see their privacy policies. More about our processing: Privacy policy.